Vision and Values Our Strategy, Vision and Values At the North West Ambulance Service, our ambition and vision is to be the best ambulance service in the UK, providing the right care, at the right time, in the right place, every time. Our approach to achiving our ambition and vision is to make sure clinical decisions are taken early in the patient journey to ensure no patient is needlessly waiting. The five principles that will support our approach are as follows: The key areas that will enable us to achieve our ambition and vision are grouped into 4 themes: Our role in Prevention: Develop our role in health promotion. Our Patients: Make every patient contact count by developing a clinically and patient focussed delivery model by being a mobile health provider with a multitude of roles. Our People: To develop, support and empower our staff and support staff health and wellbeing. Our Place: Play a key, active and central role in the wider health and social care system reform using technology advances to enhance pre-hospital care provision and interoperability. Our Shared Values Our values form the foundation of and drive the whole organisation, ensuring we lead by example and create the right culture and conditions for patients to receive safe care every time.