Vision and Values

Our Strategy, Vision and Values 

At the North West Ambulance Service, our ambition and vision is to be the best ambulance service in the UK, providing the right care, at the right time, in the right place, every time.

Our approach to achiving our ambition and vision is to make sure clinical decisions are taken early in the patient journey to ensure no patient is needlessly waiting.  To achieve this we will:

  • Deliver services by empowering, developing and supporting staff
  • Deliver a safe and clinically excellent service
  • Use Quality Iimprovement to make sure we provide the best clinical quality and highest standards of performance in all areas
  • Use the latest technology to link NWAS clinicians to the wider NHS system
  • Work in partnership and collaboration with urgent care stakeholders
  • Involve communities when making decisions about how we work
  • Deliver high standards of research, education, innovation and clinical practice development
  • Use resources effectively and efficiently

The five principles that will support our approach are as follows:

5 principles

The key areas that will enable us to achieve our ambition and vision are grouped into 4 themes:

Our role in Prevention: Develop our role in health promotion.

Our Patients: Make every patient contact count by developing a clinically and patient focussed delivery model by being a mobile health provider with a multitude of roles.

Our People: To develop, support and empower our staff and support staff health and wellbeing.

Our Place: Play a key, active and central role in the wider health and social care system reform using technology advances to enhance pre-hospital care provision and interoperability.

Our Shared Values

Our values form the foundation of and drive the whole organisation, ensuring we lead by example and create the right culture and conditions for patients to receive safe care every time.

Working TogetherCompassionImproving Lives

RespectEveryone CountsQuality