Equality & Diversity "A truly equal and diverse organisation is one in which everyone can participate and has the opportunity to fulfil their potential where the differences individuals bring are valued and used" Adapted - Modernising Government White Paper Diversity means, recognition of difference and the value that all people can add to our organisation, and striving to create an environment where everyone uses his or her skills and abilities to maximum potential. North West Ambulance Service NHS Trust has a fundamental duty to respond to changing demographics and to be an organisation of choice for people from all diverse backgrounds. Equality in service delivery is not about treating everyone the same. Everyone's needs and concerns differ. It is about ensuring all patients receive comparable treatment or an equal service. If we are to ensure that our services are appropriately responsive to the needs of the whole community, they need to be planned and specified with effective involvement from the different communities and groups within our Region. Engaging the public in the definition of services is essential. Everybody matters equally and everyone should have the opportunity to access our services and an equal chance to influence the way we deliver services. To do this NWAS will continue to improve on existing employment and service delivery skills and expertise. These will be extended so that wherever possible we make sure all groups and individuals are welcomed by North West Ambulance Service NHS Trust.