Introduction by Darren Hurrell, Chief Executive.	A Quality Account is a report about the quality of services provided by an NHS healthcare service.  The report is published annually by each NHS healthcare provider and available to the public. Quality Accounts aim to enhance accountability to the public and engage the leaders of an organisation in their quality improvement agenda.
	I have great pleasure in presenting the North West Ambulance Service (NWAS) NHS Trust's second Quality Account.  This is my opportunity to share with you the work that we have done to make sure that we are delivering the "Right Care" in the "Right Time" and the "Right Place", and our plans to make sure that we continue to do so. In providing an Ambulance service for the people of the North West, patient safety and experience is our first and most important principle.  I am committed to providing a prompt response for patients, and to delivering safe and effective patient care.
	In the year ahead I will be making sure that we meet, and continue to meet, the quality standards set out by the Department of Health, the National Patient Safety Agency and the Care Quality Commission.  In doing this, we will seek and act on the views of patients and communities across the North West. I welcome your comments on our second Quality Accounts. Click here to view the Quality Accounts 2010/11