22 February 2014 - North West Ambulance Service's #Team999 hits the road

Lancashire residents were invited to meet local lifesavers and learn about what goes on behind the scenes of North West Ambulance Service (NWAS) as part of its new public education initiative, #Team999.

On Saturday 22 February, seven representative members of NWAS were stationed in Preston's Flag Market to help educate the public about the service and the different roles within it. The #Team999 campaign aims to show that calling 999 does not necessarily result in an ambulance being sent or a trip to hospital and that there are various care options available.

A range of interactive activities took place throughout the day, including CPR demonstrations, the opportunity to explore emergency vehicles and put questions directly to #Team999.

Bob Williams, chief executive of NWAS, said: "It was great to see Preston residents from a range of ages and backgrounds taking the time to get to know these everyday heroes, find about the different roles they play and improve their knowledge of the service.

"This roadshow is a key part of our #Team999 campaign. The face to face element meant local residents were able to ask the questions they needed to, in order to really get a better understanding about when to call 999 and what to expect when they do."

The #Team999 campaign sees representatives of NWAS taking part in activities including live Facebook Q&A sessions, Twitter takeovers, case studies and short films - giving the public a glimpse into the day to day responsibilities of the full team.