9 July 2014 - Defibrillator Training North West Ambulance Service in conjunction with ZOLL Medical UK, Ltd launched an AED program to all members of staff enabling them to learn basic life support skills and be issued an AED Plusdefibrillator in the event they witness someone in cardiac arrest. The training session was conducted by David McNally, Community Resuscitation Manager at North West Ambulance Service at the end of June at ZOLL's head office in Runcorn, Cheshire. Sudden cardiac arrest is the leading cause of unexpected death worldwide and strikes without warning. It affects over 60,000 people annually in the UK. Currently, survival rates for victims suffering SCA in the UK are between 2 and 12%. Without high-quality CPR and early defibrillation the victim's chances of survival decrease by 10% every minute. Many studies have shown that survival can improve dramatically if members of the community are trained in the delivery of high-quality CPR and in the use of an AED. David McNally, commented, "As a Trust we are working to put AEDs in as many places as possible to help improve the survival rate from out-of-hospital cardiac arrest. When ZOLL approached us to run the training session for their employees we were keen to support them to help get more AEDs into the community as well as people who are trained to use them."