13 November 2018 - Ambulance service wins double gold at CIPR awards Celebrations all round for North West Ambulance Service (NWAS) as their communications team was presented with two gold awards at the CIPR PRide Awards 2018 for their Make the Right Call and Hero Next Door campaigns. Winter campaign, Make The Right Call, used quirky social media techniques such as ‘Fake News’ and ‘WTF – Ways to Fail’ to catch attention and spread the message about the appropriate ways to use 999 whilst Community First Responder recruitment campaign, Hero Next Door, used case studies and animations to highlight how everyday people can become neighborhood heroes. The ceremony took place on Wednesday 7 November at Hilton Manchester Deansgate with Make The Right Call taking home the Healthcare Campaign Gold award and Hero Next Door winning Gold for Low Budget Campaign. Judges commented how they were “blown away” with the campaign to recruit new community first responders and that Make The Right Call was a “stand out winner.” NWAS Head of Communications, Julie Treharne, said: “I am delighted that the team has been recognised at such a prestigious award ceremony, we faced tough competition in each category but the creativity and passion of the team really shone through. “These campaigns aim to spread key messages to the public about really important topics and the team did an excellent job at getting these across in original and engaging ways.” Hosted for 2018 by TV personality, Jenny Powell, the CIPR PRide Awards is the leading regional PR awards which recognise industry leaders in public relations across the North West and demonstrates the value of PR to the wider business world. The campaigns were delivered with support from Oldham based marketing agency, Cornerstone DM.