'Make the Right Call' Campaign

Our social media campaign ‘Make the Right Call’ continues to run with the aim to free up ambulances for life-threatening emergencies.

The campaign was launched on 8 December with the hashtag #MakeTheRightCall and is designed to encourage members of the public to think twice before calling 999 and to consider the alternatives for minor illnesses and injuries such as self-care, GP, pharmacies and walk-in centres.

As we are all aware, many people misuse our 999 service by calling up for minor illnesses and injuries, with some recent examples including spilt tea, a blocked nose, coming home from a night out and vomiting, being bitten by a feral cat, a ring stuck on a finger and one for a split finger nail.

A short animated film has been produced and promotional materials have been developed to support the campaign.