National recognition for local road safety collaboration

HBA safe drive

A partnership between North West Ambulance Service, Salford Royal NHS Foundation Trust and Greater Manchester Casualty Reduction Partnership won the NHS Collaboration Award at the 2017 Health Business Awards.

Held on 14 December at the Grange Hotel, London, the awards recognise and celebrate the significant contributions made each year by organisations and individuals that work inside and alongside the NHS.

The NHS Collaboration Award was given in recognition of the heart hitting Safe Drive Stay Alive road safety initiative which sees representatives from the ambulance, police, fire and health services talk about their experiences of dealing with road traffic collisions and the impact it has on them personally, alongside families who have lost loved ones and victims of serious incidents on the roads.

Each year, thousands of young people from Greater Manchester are brought together to come face to face with the consequences of dangerous driving as part of the initiative, in the hope that the number of young lives being lost or ruined on the roads will be reduced.

Duncan Mayoh, Advanced Paramedic with NWAS said: “As ambulance crews we see first-hand the horrific and devastating impact of serious road traffic collisions. Anything that we can do to help prevent death or life changing injuries and to reduce the pain and anguish caused by such tragedies, even if it’s just for one person, is definitely worth it.

“I am extremely proud to have been part of safe drive since the very beginning, working alongside my fellow emergency service colleagues, hospital colleagues and also the incredibly brave families who have lost loved ones.

“It is fantastic how it has grown and it still amazes me to witness the reaction of the young audience as they watch the performances as you can clearly see what they have seen has clearly had an impact on them and hopefully will make them think carefully when they get in the car not only as a driver but also as a responsible passenger too.”  

Find out more about Safe Drive Stay Alive here: