Taking place at The Hilton Hotel, Manchester on 28 February 2020, the Unsung Hero Awards are exclusively for non-medical, non-clinical NHS staff and volunteers whose achievements go above and beyond in support of our National Health Service.
With tough competition from Blackpool Teaching Hospitals NHS Foundation Trust and Northamptonshire Healthcare NHS Foundation Trust, the team took home the award in a new category for 2020, NHS Communications.
Recognised for “launching successful campaigns that are set to make a positive difference to both staff and the general public’s lives”, the judges’ comments reflected on the team’s winter campaign which made people aware of actions they could take to stay well and what to do when needing help.
The campaign used popular phrases and cheeky acronyms such as ‘fake news’ and ‘WTF – ways to fail’ to grab attention and highlight real-life examples of people who had used 999 inappropriately.
Working on all aspects of communications, the team is also responsible for the trust’s press office and an out of hours service as well as internal and external communications, public affairs, stakeholder and community engagement, FOI requests, videography, social media and the trust’s web and intranet content.
In their nomination, managers cited the work of the communications team as “boosting staff morale – when staff were really feeling the pressure.”
Salman Desai, Director of Strategy and Planning said: “It’s fantastic to be recognised at this prestigious national awards ceremony. The team are great at shouting about the achievements of their colleagues so it’s a real treat for them to take centre stage and be celebrated for their hard work too.
“The team supports all the services the trust provides from our 999 emergency response, to patient transport, NHS 111 and corporate projects. They act as the voice of the organisation and aim is to bring to life our organisation’s vision and values through compelling narrative that connects with our wide variety of stakeholders.
“Putting patients at the heart of everything they do, the team use creative and innovative approaches to make their messages stand out whilst using money responsibly. This award is great achievement and very well deserved, I am incredibly proud.”
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