Shaped by staff feedback, focus groups and findings from the Workforce Disability Equality Standard (WDES), the campaign challenges the idea that disability is the issue. Instead, it focuses on barriers being the real problem. The aim is to highlight strengths, skills and potential, while continuing to build a culture where everyone feels valued, supported and able to thrive.

At the launch, colleagues shared their lived experiences, talking openly about what good support looks like in practice; supportive managers, reasonable adjustments and honest conversations but also where things still need to improve.

One message stood out: “People conversations before policy conversations,” reflecting the importance of understanding the person first, rather than starting with process.

Feedback from the session described it as “really interesting,” “vital,” and “a great discussion,” with colleagues valuing the openness and honesty. There was also a clear call for simpler systems, better visibility of support tools, and continued focus on disability inclusion across the trust.

The Disability Network will continue rolling out the campaign throughout Disability Pride Month and beyond.