Skip navigation
North West Ambulance Service (NWAS) logo
  • News
  • Events
  • Charity
  • Ambulance Academy
  • Publications
Use this link to enable the ReciteMe accessibility toolkit Enable ReciteMe accessibility tools
  • Home
  • Our service
    • Urgent and emergency care (999)
    • NHS 111 (non-emergency)
    • Patient Transport Service (PTS)
    • Major incidents
    • Emergency advice
    • Information for professionals
    • Other ways we can help
    • Help accessing our services
    Need to arrange transport using our Patient Transport Service (PTS)?
  • Get involved
    • Your Call Magazine
    • Volunteer with us
    • Support the North West Ambulance Charity
    • Support our campaigns
    • Children and young people
    • Lifesaving skills
    • Events
    • Share your experience
    • What happens with your feedback?
    • Talk to us on social media
    Need to arrange transport using our Patient Transport Service (PTS)?
  • About us
    • Our publications
    • Our strategy
    • Who we are
    • Our locations
    • How we are doing
    • Board of directors
    • Equality, diversity and inclusion
    • Research and development
    • Public Health
    • Information for suppliers
    Need to arrange transport using our Patient Transport Service (PTS)?
  • Careers
    • Our assessment centre
    • Current vacancies
    • Join our team
    • Why work with us
    • Explore roles
    • Applying for a job
    • Working with the Armed Forces
    Need to arrange transport using our Patient Transport Service (PTS)?
  • Contact us
    • Media
    • Request my information
    • FOI and EIR
    • General enquiries
    • Lost property
    • Make a complaint
    • External Patient Event Reporting Form
    • Point taken
    • Send a thank you
    • Tell us how we did
    • Safeguarding
    • Ambient voice technology trial
    Need to arrange transport using our Patient Transport Service (PTS)?
  • Home
  • Our service
    • Urgent and emergency care (999)
    • NHS 111 (non-emergency)
    • Patient Transport Service (PTS)
    • Major incidents
    • Emergency advice
    • Information for professionals
    • Other ways we can help
    • Help accessing our services
    Need to arrange transport using our Patient Transport Service (PTS)?
  • Get involved
    • Your Call Magazine
    • Volunteer with us
    • Support the North West Ambulance Charity
    • Support our campaigns
    • Children and young people
    • Lifesaving skills
    • Events
    • Share your experience
    • What happens with your feedback?
    • Talk to us on social media
    Need to arrange transport using our Patient Transport Service (PTS)?
  • About us
    • Our publications
    • Our strategy
    • Who we are
    • Our locations
    • How we are doing
    • Board of directors
    • Equality, diversity and inclusion
    • Research and development
    • Public Health
    • Information for suppliers
    Need to arrange transport using our Patient Transport Service (PTS)?
  • Careers
    • Our assessment centre
    • Current vacancies
    • Join our team
    • Why work with us
    • Explore roles
    • Applying for a job
    • Working with the Armed Forces
    Need to arrange transport using our Patient Transport Service (PTS)?
  • Contact us
    • Media
    • Request my information
    • FOI and EIR
    • General enquiries
    • Lost property
    • Make a complaint
    • External Patient Event Reporting Form
    • Point taken
    • Send a thank you
    • Tell us how we did
    • Safeguarding
    • Ambient voice technology trial
    Need to arrange transport using our Patient Transport Service (PTS)?

Search the site

  • Home
    • Urgent and emergency care (999)
    • NHS 111 (non-emergency)
    • Patient Transport Service (PTS)
    • Major incidents
    • Emergency advice
    • Information for professionals
    • Other ways we can help
    • Help accessing our services
    Need to arrange transport using our Patient Transport Service (PTS)?
    • Your Call Magazine
    • Volunteer with us
    • Support the North West Ambulance Charity
    • Support our campaigns
    • Children and young people
    • Lifesaving skills
    • Events
    • Share your experience
    • What happens with your feedback?
    • Talk to us on social media
    Need to arrange transport using our Patient Transport Service (PTS)?
    • Our publications
    • Our strategy
    • Who we are
    • Our locations
    • How we are doing
    • Board of directors
    • Equality, diversity and inclusion
    • Research and development
    • Public Health
    • Information for suppliers
    Need to arrange transport using our Patient Transport Service (PTS)?
    • Our assessment centre
    • Current vacancies
    • Join our team
    • Why work with us
    • Explore roles
    • Applying for a job
    • Working with the Armed Forces
    Need to arrange transport using our Patient Transport Service (PTS)?
    • Media
    • Request my information
    • FOI and EIR
    • General enquiries
    • Lost property
    • Make a complaint
    • External Patient Event Reporting Form
    • Point taken
    • Send a thank you
    • Tell us how we did
    • Safeguarding
    • Ambient voice technology trial
    Need to arrange transport using our Patient Transport Service (PTS)?
  • News
  • Events
  • Charity
  • Ambulance Academy
  • Publications
Home > News > Announcements > National honour for former NWAS director

National honour for former NWAS director

Posted 13th June 2026

We are pleased to congratulate our former Director of Quality, Improvement and Innovation, Maxine Power, on being awarded a King’s Ambulance Medal (KAM) in this year’s King’s Birthday Honours.

Share this page

Although Maxine moved on to Manchester University NHS Foundation Trust last year, the impact she made during her time with us from 2017 continues to be felt. She played an important role in improving how we work, making services more efficient, strengthening patient safety, and supporting better outcomes for the people we care for.

She was also a key driver in introducing digital innovation across the service, ensuring that new systems delivered real benefits for staff and patients in practice. Her work helped modernise how we deliver emergency care, and that legacy remains in place today.

In 2024, Maxine established the first improvement academy at NWAS, bringing international expertise in improvement science to both frontline teams and senior leaders. This has supported meaningful improvements across the organisation, while helping staff build the confidence and capability to lead change.

Maxine showed a strong commitment to supporting both patients and colleagues. During COVID, she ensured that staff who were shielding were protected and supported in appropriate roles. She also championed the development of women into leadership positions through mentoring, coaching, and encouragement, and established the NWAS Women’s Network, which continues to make a difference.

Under her leadership, a number of NWAS initiatives received national recognition, including success at the Health Service Journal Awards. While proud of these achievements, she consistently kept the focus on patients, championing feedback, patient stories, and co-design to keep services centred on what matters most.

NWAS Chief Executive Salman Desai, said: “The difference Maxine made here is still felt every day. Her work has improved outcomes for patients and strengthened support for our staff. She has also played a key role in supporting women into senior roles, and we have seen real progress as a result.”

Maxine’s influence extends beyond NWAS, with contributions nationally and internationally through research, collaboration, and sharing best practice in areas such as digital innovation and large-scale change.

Salman added: “On behalf of everyone at NWAS, I am delighted to congratulate Maxine on this well-deserved award. It was a privilege to work with her, and I have great admiration for her commitment to improving care for patients and supporting staff. This recognition is a fitting reflection of her contribution to the NHS.”

Congratulations, Maxine, on this amazing achievement!

Archive

  • 2026
  • 2025
  • 2024

Contact us

General enquiries

0345 112 0999 To call general enquiries, click this link or dial 0345 112 0999

This number should NOT be used to contact us in an emergency. In an emergency dial 999 immediately or for non-urgent medical advice call NHS 111.

How to find us

Directions to our offices

Alternative formats

Please contact us if you require any information on our website in an alternative format, such as easy read of large print.

CQC Good rating widget

  • Help
  • Privacy policy
  • Accessibility
  • Freedom of Information
  • Contact us
  • Green Room
  • Cookies

© Copyright 2026 North West Ambulance Service NHS Trust. Lovingly crafted by Mixd

Cookie settings

We use some essential cookies to make this website work. We’d like to set additional cookies to understand how you use nwas.nhs.uk, remember your settings and improve our services. We also use cookies set by other sites to help us deliver content from their services.
View cookies
You have accepted additional cookies. You can change your cookie settings at any time.
You have rejected additional cookies. You can change your cookie settings at any time.