On our social media channels, you will find a friendly welcome and inspirational pictures with lots of green uniforms and ambulances! They are an essential way of keeping our digital audiences informed and up to date with what our people have been up to across the North West.
We’re here to advise, warn and inform, and help in any way we can. We expect social media users who visit our page to offer us the same level of courtesy that we offer them. Our house rules outline how we behave on social media and what we expect in return:
On social media we will:
- Support our staff; as an NHS trust, we are proud to be an organisation made up of people from a wide range of cultures, backgrounds, and beliefs, which we reflect and celebrate across our platforms, where appropriate.
- Share stories about North West Ambulance service, the important work of our staff, volunteers, and patients, and updates across our services.
- Provide information to help inform about our services in the same friendly manner as you would expect from our staff and volunteers face-to-face.
- Promote initiatives that are of interest to our followers and are in line with our values and vision.
- Respond to messages (our office hours are 9am to 5pm, Monday to Friday) and engage with followers who respect and follow our social house rules.
In return we expect:
- All users to comply with the social media platform’s terms of use as these social house rules.
- All users to interact respectfully and to treat our staff, volunteers and each other in the same considerate way as would be expected face-to-face.
Action we will take if social house rules are broken:
- We will remove, in whole or in part, comments and posts that we feel are inappropriate, or discriminatory against any individual or group.
- We will remove messages and/or disable comments (where function allows) including reporting and/or blocking users on our social media channels who post messages at us which we believe are:
- Abusive or obscene
- Deceptive or misleading
- In violation of any intellectual property rights, including copyright
- In violation of any law or regulation
- Spam and off-topic content (persistent negative and/or abusive posts in which the aim is to provoke a response)
- Promotional material, including links to external websites and promotions
Please note that anyone who repeatedly engages with us using content or language that falls into the above categories will be blocked and/or reported to the associated social media platform. We will not tolerate or respond to abusive messages.
Additionally, we will remain politically neutral at all times on social media, which is why we won’t reply to, endorse, or engage with any content of a party-political nature.