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Home > About us > Our strategy > Our strategic direction > Our purpose

Our purpose

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We have kept our purpose statement and values unchanged in the updated strategy because they continue to reflect who we are and how we work together to serve our communities.

Information:

Whatever our role, we all share a common purpose: 

To help people when they need us most.

We aim to achieve the best possible physical and mental health outcome for each person who needs us.

We will provide high-quality emergency care to save lives and make a difference to people with life-threatening illnesses or injuries.

For those with less serious conditions, we will tailor our response to each person’s needs. This may include urgent clinical assessment, advice over the phone, referring them elsewhere or alternative transport for scheduled appointments.

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  • Our purpose

  • Our values

  • Our vision

  • Our strategic aims


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