Skip navigation
North West Ambulance Service (NWAS) logo
  • News
  • Events
  • Charity
  • Ambulance Academy
  • Publications
Use this link to enable the ReciteMe accessibility toolkit Enable ReciteMe accessibility tools
  • Home
  • Our service
    • Urgent and emergency care (999)
    • NHS 111 (non-emergency)
    • Patient Transport Service (PTS)
    • Major incidents
    • Emergency advice
    • Information for professionals
    • Other ways we can help
    • Help accessing our services
    Need to arrange transport using our Patient Transport Service (PTS)?
  • Get involved
    • Your Call Magazine
    • Volunteer with us
    • Support the North West Ambulance Charity
    • Support our campaigns
    • Children and young people
    • Lifesaving skills
    • Events
    • Share your experience
    • What happens with your feedback?
    • Talk to us on social media
    Need to arrange transport using our Patient Transport Service (PTS)?
  • About us
    • Our publications
    • Our strategy
    • Who we are
    • Our locations
    • How we are doing
    • Board of directors
    • Equality, diversity and inclusion
    • Research and development
    • Public Health
    • Information for suppliers
    Need to arrange transport using our Patient Transport Service (PTS)?
  • Careers
    • Our assessment centre
    • Current vacancies
    • Join our team
    • Why work with us
    • Explore roles
    • Applying for a job
    • Working with the Armed Forces
    Need to arrange transport using our Patient Transport Service (PTS)?
  • Contact us
    • Media
    • Request my information
    • FOI and EIR
    • General enquiries
    • Lost property
    • Make a complaint
    • External Patient Event Reporting Form
    • Point taken
    • Send a thank you
    • Tell us how we did
    • Safeguarding
    • Ambient voice technology trial
    Need to arrange transport using our Patient Transport Service (PTS)?
  • Home
  • Our service
    • Urgent and emergency care (999)
    • NHS 111 (non-emergency)
    • Patient Transport Service (PTS)
    • Major incidents
    • Emergency advice
    • Information for professionals
    • Other ways we can help
    • Help accessing our services
    Need to arrange transport using our Patient Transport Service (PTS)?
  • Get involved
    • Your Call Magazine
    • Volunteer with us
    • Support the North West Ambulance Charity
    • Support our campaigns
    • Children and young people
    • Lifesaving skills
    • Events
    • Share your experience
    • What happens with your feedback?
    • Talk to us on social media
    Need to arrange transport using our Patient Transport Service (PTS)?
  • About us
    • Our publications
    • Our strategy
    • Who we are
    • Our locations
    • How we are doing
    • Board of directors
    • Equality, diversity and inclusion
    • Research and development
    • Public Health
    • Information for suppliers
    Need to arrange transport using our Patient Transport Service (PTS)?
  • Careers
    • Our assessment centre
    • Current vacancies
    • Join our team
    • Why work with us
    • Explore roles
    • Applying for a job
    • Working with the Armed Forces
    Need to arrange transport using our Patient Transport Service (PTS)?
  • Contact us
    • Media
    • Request my information
    • FOI and EIR
    • General enquiries
    • Lost property
    • Make a complaint
    • External Patient Event Reporting Form
    • Point taken
    • Send a thank you
    • Tell us how we did
    • Safeguarding
    • Ambient voice technology trial
    Need to arrange transport using our Patient Transport Service (PTS)?

Search the site

  • Home
    • Urgent and emergency care (999)
    • NHS 111 (non-emergency)
    • Patient Transport Service (PTS)
    • Major incidents
    • Emergency advice
    • Information for professionals
    • Other ways we can help
    • Help accessing our services
    Need to arrange transport using our Patient Transport Service (PTS)?
    • Your Call Magazine
    • Volunteer with us
    • Support the North West Ambulance Charity
    • Support our campaigns
    • Children and young people
    • Lifesaving skills
    • Events
    • Share your experience
    • What happens with your feedback?
    • Talk to us on social media
    Need to arrange transport using our Patient Transport Service (PTS)?
    • Our publications
    • Our strategy
    • Who we are
    • Our locations
    • How we are doing
    • Board of directors
    • Equality, diversity and inclusion
    • Research and development
    • Public Health
    • Information for suppliers
    Need to arrange transport using our Patient Transport Service (PTS)?
    • Our assessment centre
    • Current vacancies
    • Join our team
    • Why work with us
    • Explore roles
    • Applying for a job
    • Working with the Armed Forces
    Need to arrange transport using our Patient Transport Service (PTS)?
    • Media
    • Request my information
    • FOI and EIR
    • General enquiries
    • Lost property
    • Make a complaint
    • External Patient Event Reporting Form
    • Point taken
    • Send a thank you
    • Tell us how we did
    • Safeguarding
    • Ambient voice technology trial
    Need to arrange transport using our Patient Transport Service (PTS)?
  • News
  • Events
  • Charity
  • Ambulance Academy
  • Publications
Home > About us > Our strategy > Our strategic direction > Our strategic aims > Provide outstanding, inclusive care for everyone we serve.

Provide outstanding, inclusive care for everyone we serve.

Share this page

We will provide consistently high-quality, safe and compassionate care for our communities, reducing unwarranted variation and tackling health inequalities. Our population will experience timely access to care, strong clinical outcomes and a service that listens and improves using their feedback.

  • Safety

Deliver our Patient Safety Incident Response Framework (PSIRF) priorities and reduce avoidable harm.

  • Effectiveness

Improve clinical outcomes and raise performance to the top quartile of ambulance quality indicators.

  • Health inequalities

Identify and address areas where patients experience sub-optimal care due to recognised health inequalities and take targeted, measurable remedial action.

  • Patient experience

Drive year-on-year improvement in experience alongside ongoing engagement with communities and volunteers to help co-design services.

  • Safety

30% reduction in avoidable harm (notifiable incidents) across PSIRF priorities; learning actions completed and sustained.

  • Effectiveness

Performance in Ambulance Clinical Quality Indicators (ACQIs) and other clinical indicators in the top quartile; fewer unwarranted variations across geographies and clinical groups.

  • Health inequalities

Reduction in identified outcome and access gaps for priority population and clinical groups; evidence of targeted interventions and impact reviews, improve against the AACE maturity assessment tool.

  • Patient experience

≥5% improvement in FFT/complaints compliments ratio and thematic improvements from patient feedback; response and resolution times.

Back Next

Also in this section

  • Provide outstanding, inclusive care for everyone we serve.

  • Build a safe, supportive and inclusive culture together.

  • Deliver a responsive care model through partnerships.

  • Embed continuous improvement and innovation for a sustainable future.


Contact us

General enquiries

0345 112 0999 To call general enquiries, click this link or dial 0345 112 0999

This number should NOT be used to contact us in an emergency. In an emergency dial 999 immediately or for non-urgent medical advice call NHS 111.

How to find us

Directions to our offices

Alternative formats

Please contact us if you require any information on our website in an alternative format, such as easy read of large print.

CQC Good rating widget

  • Help
  • Privacy policy
  • Accessibility
  • Freedom of Information
  • Contact us
  • Green Room
  • Cookies

© Copyright 2026 North West Ambulance Service NHS Trust. Lovingly crafted by Mixd

Cookie settings

We use some essential cookies to make this website work. We’d like to set additional cookies to understand how you use nwas.nhs.uk, remember your settings and improve our services. We also use cookies set by other sites to help us deliver content from their services.
View cookies
You have accepted additional cookies. You can change your cookie settings at any time.
You have rejected additional cookies. You can change your cookie settings at any time.