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Home > Get involved > Support our campaigns > Every Second Counts

Every Second Counts

When someone’s life in on the line, every…second…counts. Our time is precious and so is yours.

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Help us save more lives this winter.Every year, we face increasing demand for our service during the colder months.It’s important to us that when you need us the most, we are there for you.

It’s no secret that our 999 service is there to bring you emergency care when in a life-threatening situation, but our 111 online service is equally there to support you with your urgent medical needs. This year, we launch our winter campaign Every Second Counts to continue to support and inform our public on which service best suits your medical needs.

As a region, we are already starting to experience the impact of the national cost-of-living crisis, which could affect both physical and mental health conditions as we face these challenges together. We want to ensure you understand what our services are for and when to use them.

Our emergency call handlers can receive over 4000 calls to our 999 service on a daily basis which can increase over the winter months. To make certain all these calls are being directed to the right service, we ask you the public to stop and think:

  • Is this a life-threatening illness or injury? Think 999
  • Is this an urgent injury or illness? Think 111 online
  • Do you feel unwell or is an injury causing you pain? Think walk-in centre or GP
  • Can you treat your symptoms at home? Think self-care, first-aid kit and well-stocked medicine cabinets

The options to support you when you are unwell or injured are there, and this helps emergency services, A&E departments and minor injury units to get you the right care, when you need it the most.

Calling 999 with minor injuries, general unwellness or queries around medication can block the service line and could prevent people in life-threatening emergencies getting through to our call-handlers.

So before you ring 999…think…is there a threat to life? If not…think 111 online.

That way we can answer and help those that need us most, faster.

Help us save more lives.

Also in this section

  • Every Second Counts

  • Stop Abuse

  • Make The Right Call

  • Hero Next Door


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0345 112 0999 To call general enquiries, click this link or dial 0345 112 0999

These numbers should NOT be used to contact us in an emergency. In an emergency dial 999 immediately or for non-urgent medical advice call NHS 111.

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